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The story

Developer. Investor. Native.

Two decades shaping Downtown Miami and Miami Beach, including an early role in the assemblage that became Miami World Center.

Greg Mirmelli
Greg Mirmelli

A seasoned real estate developer and investor.

Greg has spent more than two decades on the operating side of Miami real estate: sourcing land, structuring acquisitions, running entitlements, and bringing projects to completion across Downtown Miami and Miami Beach.

From 2000 to 2008, Greg represented a developer roster that included Dan Kodsi, Art Falcone, Mark Roberts, Harvey Silverman, and others. In that period he played a pivotal role in the assemblage now recognized as Miami World Center.

Those projects injected roughly $250 million into Downtown Miami when the neighborhood was still being defined. Today, Miami World Center carries an estimated $2 billion land value and $10 billion total development value.

By the numbers

A career in nine digits.

$10BMiami World Center total development value
$2BMiami World Center estimated land value
$1B+Real estate acquired, developed, and managed
$250MInjected into Downtown Miami projects
$50MPlanned new construction investment
The chapters

Two decades. One playbook.

1948 / Origin

The Surfcomber on Collins.

The family origin begins with the Surfcomber Hotel, opened on Collins Avenue in 1948. Three generations later, the Mirmelli name is still tied to Miami Beach and to a relationship network that has compounded over decades.

1992 / New York

A New York apartment with a guy named Leo.

In 1992, before Romeo + Juliet and Titanic, Leonardo DiCaprio shared a New York sublet with a young Greg Mirmelli. It is a small but memorable footnote in the orbit Greg moved through before returning to Miami real estate.

2000-2008 / Developer representation

The developer's broker.

For eight years, Greg represented major Miami developers including Dan Kodsi, Art Falcone, Mark Roberts, and Harvey Silverman. His work centered on land assemblage, acquisitions, and relationship-driven dealmaking.

That period included his pivotal role in what became Miami World Center, with roughly $250 million injected into Downtown Miami through the projects Greg and his associates spearheaded.

$250MDowntown injection
8 yrsDeveloper representation
5+Principals advised
Anchor / Miami World Center

The assemblage that became a city block.

Miami World Center is now one of the largest urban developments in the United States. The original conviction was simple: see value before the consensus, assemble the parcels, and let the market cycle catch up.

$10BTotal development value
$2BEstimated land value
DowntownMiami
2007 / 2120 Bay Avenue

Acquires 2120 Bay Avenue.

Greg acquired 2120 Bay Avenue, held it through the financial crisis and recovery, and later sold it for $18 million in 2020 following a bidding war documented by The Real Deal.

2020 / Bidding war

Waterfront sale, $18M, mid-pandemic.

During a period when many markets were frozen, Greg ran a bidding war on a Miami Beach waterfront listing and closed the deal.

Read on The Real Deal
2021-2022 / Collins Avenue

600 and 800 Collins. The Fashion District flip.

Greg acquired 800 Collins in 2021, then after flipping that nearby asset, acquired 600 Collins in 2022. Both are trophy mixed-use buildings on one of Miami Beach's most visible retail corridors.

Read on The Real Deal
Active / 420 South Hibiscus

Hibiscus Island, acquired and in construction.

Greg acquired 420 South Hibiscus Drive for $12 million and committed a further $10 million to luxury redevelopment. It is a live example of his buy-build-reposition playbook on one of the quieter Sunset Lake islands.

$12MAcquisition
$10MConstruction
HibiscusIsland
2024 / Date.com

Founder, Date.com.

Greg launched Date.com on the App Store in 2024, a software side project that reflects the same pattern seen in his real estate career: build, reset, and build again.

2026 / The Idiot

Producer, The Idiot.

Greg has a producer credit on the feature film The Idiot, slated for release in 2026. Real estate, software, and film all sit inside a broader operating playbook.

Today / 6 and 7 Farrey Lane

At the helm of 6 and 7 Farrey Lane.

Greg is currently leading development of 6 and 7 Farrey Lane, a Venetian Islands project that combines his Miami Beach roots, developer relationships, and buy-build-reposition strategy on one of the bay's most watched streets.

"I've been counted out three times. This is my fourth comeback. The market always remembers."
Active pipeline

Currently in development.

In construction

420 South Hibiscus Drive

Hibiscus Island, Miami Beach. Acquired for $12 million with $10 million committed to luxury construction.

$12MAcquisition
$10MConstruction
In development

6 and 7 Farrey Lane

Venetian Islands, Miami Beach. An architect-led waterfront development on one of the most closely watched streets on the bay.

$50MPlanned investment
VenetianIslands
Portfolio

A diverse book.

Strategic acquisitions and sales across Miami's most coveted neighborhoods, including Coconut Lane, Collins Avenue, Murano, Sunset Harbour, and 46th Street.

1236 South Venetian WayVenetian Islands
1266 South Venetian WayVenetian Islands
2120 Bay AvenueMiami Beach / Sold 2020
725 Surfside BlvdSurfside
9049 Abbott AvenueSurfside
420 South Hibiscus DriveHibiscus Island / Active
600 and 800 Collins AvenueCollins Avenue / Fashion District
Murano at PortofinoSouth of Fifth
6 and 7 Farrey LaneVenetian Islands / In development
Timeline

At a glance.

  1. 1948Surfcomber Hotel family origin on Collins.
  2. 1992DiCaprio's roommate in New York.
  3. 2000Begins representing major Miami developers.
  4. 2000sPivotal role in Miami World Center assemblage.
  5. 2007Acquires 2120 Bay Avenue.
  6. 2008Approximately $250 million of Downtown Miami projects delivered.
  7. 2020$18 million waterfront sale after bidding war.
  8. 2021Acquires Murano at Portofino for $6 million and 800 Collins Avenue.
  9. 2022Acquires 600 Collins Avenue.
  10. 2023420 South Hibiscus Drive acquired for $12 million.
  11. 2024Date.com launches on the App Store.
  12. 2026Producer credit on The Idiot.
  13. TodayAt the helm of 6 and 7 Farrey Lane, with $50 million planned construction investment.
Documented

In the record.

Twenty-four entries on The Real Deal alone. Selected coverage below.

The Real Deal / 2020

Miami Beach investor sells waterfront home for $18M after a bidding war.

The 2120 Bay Avenue close, mid-pandemic, multiple bids, and a documented record.

Read on TRD
The Real Deal / 2021

Greg Mirmelli buys Murano at Portofino condo for $6M.

A South-of-Fifth sky residence at one of the most exclusive bayfront towers.

Read on TRD
The Real Deal / 2022

Picks up Collins Avenue property after flipping nearby building.

The 600 Collins acquisition, immediately after monetizing 800 Collins.

Read on TRD
Beyond real estate

More than one track.

The 30M+ playbook has never been just brokerage. It has always been buy, build, reposition, repeat.

Date.com

Founded and launched on the App Store in 2024.

The Idiot (2026)

Producer credit on the feature film slated for release in 2026.

$30M private collection

A working art collection, partially on the walls and partially in storage, acquired piece by piece since the 1990s.

One conversation away.

Direct line, no switchboard. Most inquiries answered same day, even on weekends.

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