The Surfcomber on Collins.
The family origin begins with the Surfcomber Hotel, opened on Collins Avenue in 1948. Three generations later, the Mirmelli name is still tied to Miami Beach and to a relationship network that has compounded over decades.

Two decades shaping Downtown Miami and Miami Beach, including an early role in the assemblage that became Miami World Center.

Greg has spent more than two decades on the operating side of Miami real estate: sourcing land, structuring acquisitions, running entitlements, and bringing projects to completion across Downtown Miami and Miami Beach.
From 2000 to 2008, Greg represented a developer roster that included Dan Kodsi, Art Falcone, Mark Roberts, Harvey Silverman, and others. In that period he played a pivotal role in the assemblage now recognized as Miami World Center.
Those projects injected roughly $250 million into Downtown Miami when the neighborhood was still being defined. Today, Miami World Center carries an estimated $2 billion land value and $10 billion total development value.
The family origin begins with the Surfcomber Hotel, opened on Collins Avenue in 1948. Three generations later, the Mirmelli name is still tied to Miami Beach and to a relationship network that has compounded over decades.
In 1992, before Romeo + Juliet and Titanic, Leonardo DiCaprio shared a New York sublet with a young Greg Mirmelli. It is a small but memorable footnote in the orbit Greg moved through before returning to Miami real estate.
For eight years, Greg represented major Miami developers including Dan Kodsi, Art Falcone, Mark Roberts, and Harvey Silverman. His work centered on land assemblage, acquisitions, and relationship-driven dealmaking.
That period included his pivotal role in what became Miami World Center, with roughly $250 million injected into Downtown Miami through the projects Greg and his associates spearheaded.
Miami World Center is now one of the largest urban developments in the United States. The original conviction was simple: see value before the consensus, assemble the parcels, and let the market cycle catch up.
Greg acquired 2120 Bay Avenue, held it through the financial crisis and recovery, and later sold it for $18 million in 2020 following a bidding war documented by The Real Deal.
During a period when many markets were frozen, Greg ran a bidding war on a Miami Beach waterfront listing and closed the deal.
Read on The Real DealGreg acquired 800 Collins in 2021, then after flipping that nearby asset, acquired 600 Collins in 2022. Both are trophy mixed-use buildings on one of Miami Beach's most visible retail corridors.
Read on The Real DealGreg acquired 420 South Hibiscus Drive for $12 million and committed a further $10 million to luxury redevelopment. It is a live example of his buy-build-reposition playbook on one of the quieter Sunset Lake islands.
Greg launched Date.com on the App Store in 2024, a software side project that reflects the same pattern seen in his real estate career: build, reset, and build again.
Greg has a producer credit on the feature film The Idiot, slated for release in 2026. Real estate, software, and film all sit inside a broader operating playbook.
Greg is currently leading development of 6 and 7 Farrey Lane, a Venetian Islands project that combines his Miami Beach roots, developer relationships, and buy-build-reposition strategy on one of the bay's most watched streets.
"I've been counted out three times. This is my fourth comeback. The market always remembers."
Hibiscus Island, Miami Beach. Acquired for $12 million with $10 million committed to luxury construction.
Venetian Islands, Miami Beach. An architect-led waterfront development on one of the most closely watched streets on the bay.
Strategic acquisitions and sales across Miami's most coveted neighborhoods, including Coconut Lane, Collins Avenue, Murano, Sunset Harbour, and 46th Street.
Twenty-four entries on The Real Deal alone. Selected coverage below.
The 2120 Bay Avenue close, mid-pandemic, multiple bids, and a documented record.
Read on TRDA South-of-Fifth sky residence at one of the most exclusive bayfront towers.
Read on TRDThe 600 Collins acquisition, immediately after monetizing 800 Collins.
Read on TRDThe 30M+ playbook has never been just brokerage. It has always been buy, build, reposition, repeat.
Founded and launched on the App Store in 2024.
Producer credit on the feature film slated for release in 2026.
A working art collection, partially on the walls and partially in storage, acquired piece by piece since the 1990s.
Direct line, no switchboard. Most inquiries answered same day, even on weekends.
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